Good News for Newspapers - Political Ads!

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This July 26, 2007 Wall Street Journal article contains some very positive news for newspapers.
The author, KEVIN HELLIKER, includes quotes such as, "Newspapers are back," and "Recognition is growing that newspapers are highly effective and highly cost-effective," and "People who read newspapers vote in elections."

Please go to this address to read the entire article.
http://online.wsj.com/public/article...ist_smartbrief

Try not to smile too hard as you read this one!

[Ad Chatter]

Originally Posted by Wall Street Journal Article

Even consultants sold on the value of newspaper advertising say that newspaper sales forces often lack the aggressiveness of competing media. After spending more than $100,000 on a full-page political advertisement in a national newspaper, Mr. Edmonds says he never received another call from that paper's sales force -- an oversight no radio or television station would commit, he says. "Political advertising is a multibillion-dollar business, and some newspapers don't have a clue," he says, adding: "But that problem is getting better."

It is SO easy to picture this happening.

Political advertising is such a force in the TV industry that TV stations even change their sales goals based on whether it is an even numbered or an odd numbered year.

What an opportunity to make a difference on some of the revenue hits most newspapers have been taking!!!!