Early Christmas Present!

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In an AP story on MSNBC's web page yesterday, major retailers such as Wal Mart, Toys "R" Us, Circuit City and others are reported to be launching significant Christmas sales weeks earlier than normal. Here's the link: http://www.msnbc.msn.com/id/21567508/

Regardless of the reasons for this departure from tradition, this provides a unique selling opportunity for newspapers. Smaller advertisers must scramble to catch up, or lose their share of 2007's Christmas spending. The "feet-on-the-street" newspaper advertising salespeople who can capitalize on this news fastest will enjoy the largest boost in their November revenue.