Do these Figures Mean We Aren't Taking Cable Serious Enough? What do you Think?

[MediaSalesPro]

TELEVISION ADVERTISING REVENUES
Quarter after quarter, National Television's share of the advertising pie continues to grow, generating $11.9 Billion in advertising revenues in 2Q06 - up 5.0% from year ago.


....................2Q06 $(000)..........2Q05 $(000)......% Change Change ($000)
Broadcast TV...$6,119,497.80.....$6,226,657.30.....-1.70%......($107,159.50)
Share %..........51.30%..............53.20%............. .-3.60%
Syndication TV.$1,060,510.60.....$998,305.10.........6.20%.... ...$62,205.50
Share %..........8.90%.................8.50%............ ....4.70%
Cable TV.........$4,747,831.60.....$4,483,697.50.......5 .90%.......$264,134.10
Share %..........39.80%..............38.30%............. ...3.90%
Grand Total....$11,927,840.06...$11,708,660.52........5. 00%......$219,180.10
Source: CAB analysis of Strategy data.

[Lamontek]

I would rank television advertisement behind radio these days, thanks to Tivo or DVR. I can't remember the last time I watched a "primetime" show or sporting event where I didn't skip through the commercials. I feel the best bang for your buck goes with direct-mail or print advertising.

[FishWrapAutoRep]

Originally Posted by Lamontek

I would rank television advertisement behind radio these days, thanks to Tivo or DVR. I can't remember the last time I watched a "primetime" show or sporting event where I didn't skip through the commercials. I feel the best bang for your buck goes with direct-mail or print advertising.

I agree, and also don't forget XM and Sirus radio with plenty of commercial free stations...