TV/Web Projections ... Do You Agree w/Forecast?

[MediaSalesPro]

The Television Bureau of Advertising released its forecast for the television industry's next two years at its annual Forecast Conference.

TVB forecast Total Spot TV revenues would be down in 2007 between 1 and 3% in comparison with this year's revenues, with Local Spot revenue either flat or growing up to 2% and National Spot down by 7-9%. In 2008, TVB predicted that Total Spot TV revenues would be up 8% to 10%, with Local Spot revenue up 5% to 7% and National Spot up by 12% to 14%.

TVB added a new number at this--its twelfth--forecast conference, tracking station websites which TVB president Chris Rohrs said “have achieved critical mass.” TVB predicted that revenue at station websites would grow between 30% and 40% in both 2007 and 2008.