Q: What is MOMENTUM?
A: MOMENTUM is a highly successful media sales formula developed and refined over 20 years in Australia that utilizes mostly remnant inventory to generate a substantial annual base of new revenue. A typical MOMENTUM program would run over 6 weeks culminating in a series of group presentations to potential new advertisers. This highly engaging presentation is professionally produced and delivered and includes a compelling opportunity to become part of the limited MOMENTUM program.
Q: What does MediaSalesPro do?
A: MediaSalesPro’s team will project manage the entire process to ensure maximum results with minimum impact on existing productivity. Specialists in each area are assigned to each element of the project including marketing strategy and design, web and eDM development, sales training, management coaching, presentation and event production.
Q: What involvement does my sales team have?
A: In a typical 6 week MOMENTUM program, your sales team have only a few key tasks that will require a total of 5 to 7 days out of their time. This may include developing a prospect database, making appointments and attending the presentation events to close business. In return for their time the average Sales Executive should achieve up to 30% of their target for the coming year (that is not a typo).
Q: When is the best time to run a MOMENTUM program?
A: Whilst we avoid major holidays to ensure maximum attendance at our events, there is no time like the present to get a program to market. The MOMENTUM program inevitably becomes a key annual new business strategy for our clients. The sooner we get started the sooner you will enjoy a substantial base of new revenue for the year ahead.
Hidden Growth Potential
By utilizing your unsold inventory and advertising capacity, Momentum unlocks hidden revenue potential and provides a 12-month base of new business for Television, Radio, Newspapers, Magazines, Cinema, Outdoor or Digital Media.
Formula
Our highly successful formula is adapted to your medium, marketplace, and your requirements to ensure no interruption to normal trading and providing you maximum return on your current inventory and resources.
Global Expertise
Media Sales Pro has a team of globally experienced and highly qualified media sales trainers who know how to energize a sales force for maximum productivity and results. Providing rapid up-skilling in the hardest to teach areas of media sales, like getting appointments and closing a sale, is the key focus of our project related training. That is why our clients’ sales teams are always vastly better performers both as individuals and as a team after completing a Momentum revenue growth program.
Future Proofing
During thriving or challenging times, it is important to secure long-term revenue and build market share, which is exactly what Momentum is designed to do. Momentum will literally future-proof your media business by building a solid base of loyal new advertisers for the next 12 months and beyond.
True Growth
Media Sales Pro’s unique and highly targeted marketing strategies will ensure your programs gain access to clients you are not currently achieving results with, bring back clients you’ve lost along the way and grow advertiser’s existing customer base.
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